Understanding and Tackling Keyword Cannibalization > 자유게시판

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Keyword cannibalization arises when multiple pages on your website target the same keywords, forcing them to compete against each other in search engine results. Instead of one strong page ranking well, you end up with multiple underperforming pages dividing the audience, splitting the rankings, and distributing link equity. This confuses search engines about which page is most relevant, resulting in reduced discoverability.

You may notice keyword cannibalization when noticing that several of your pages are ranking for 横浜市のSEO対策会社 the same keyword but none of them are performing as well as you expect. You may also notice fluctuating or shrinking traffic, or unstable performance between similar pages. A further signal appears when internal links pointing to multiple pages targeting the same topic, weakening the trust that could be focused on one strong page.

Begin resolving this issue by conducting a site audit. Use tools like Google Search Console or SEO platforms to detect pages vying for identical search terms. Examine pages sharing matching H1s, descriptions, and content angles. Once you’ve identified the conflicting pages, choose the most authoritative URL to represent the keyword. This should be the page with the strongest content, most backlinks, and highest user engagement.

You can address the remaining pages in several ways: Implement 301 redirects to funnel traffic to the primary page if they’re redundant. You can also update their content to target different but related keywords so they serve a unique purpose. As an example, replace three competing pages on "best running shoes" with you could have a primary page about "best running shoes for beginners," a secondary one on "best running shoes for marathoners," and a third focused on "best running shoes for overpronators". This way, each page answers a different user intent and complements your broader content strategy.

Revise your internal linking strategy to reflect these changes. Point all relevant internal links toward your chosen primary page to strengthen its ranking potential. Ensure that title tags and headers accurately represent each page’s specific topic to avoid future confusion.

Ongoing analysis of your search visibility and Maintaining a structured content calendar will ensure long-term SEO health. SEO succeeds when content is clear and targeted. By removing internal conflicts and assigning each page a unique purpose, you enhance your site’s ranking potential and increase your likelihood of securing top positions.