How to Migrate Your Website Without Losing SEO Rankings
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Performing a site migration without losing rankings requires thoughtful orchestration and rigorous quality assurance. The goal is to ensure that Google and other search engines preserve their perception of your content in the original context and relevance.
First, generate a comprehensive catalog of all live content including their URLs, titles, meta descriptions, and 横浜市のSEO対策会社 backlinks. This will serve as your critical audit trail throughout the process.
Afterward, configure server-level 301 redirects mapping old paths to new ones. Refrain from funneling unrelated URLs to a single target unless they are truly equivalent in content and intent. Keep redirect loops and cascades to zero to sustain authority flow and indexing speed.
Refresh your robots configuration and XML sitemap to correspond to the updated content layout and upload the new sitemap via Google Search Console.
Make sure your new site has the same or improved page speed. Mobile-friendliness and UX integrity must be upheld with added refinements.
Audit your redirect map using industry-standard crawlers. This helps you catch broken links or misconfigured redirects.
Review index status and coverage anomalies post-migration. Hold off on structural or functional overhauls while migrating. This can compound issues.
Track performance metrics for a minimum of 4–8 weeks post-launch. If you see declines, initiate root cause analysis promptly. Often the cause is an overlooked URL mapping or duplicate content tag.
Notify high-value linking sites to refresh their outbound links.
Remember: Google doesn’t update instantly after migration. So allow sufficient time for stabilization. Calm diligence and exact execution are vital in protecting your SEO equity.
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