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Advertisers would negociate deals with publishers to show their ads on particular websites, based on factors such as the sizing of the consultation and the relevance of the ad to the site's subject. This treat was time-overwhelming and inefficient, ofttimes lead to skeletal ad pass and inefficient ad placements. One and only of the unequalled features of Google Advertisement Mesh is its ability to retarget users WHO rich person antecedently interacted with a business's web site or app.

By using cookies and trailing pixels, businesses hind end register ads to users WHO receive visited their website or app but did non bring in a purchase, increasing the chances of converting those users into customers.