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A Content Marketing Funnel Explained

A content marketing content funnel is a way to help potential customers learn about your brand, find solutions to their issues, and feel confident about buying from you. Different types of content are more effective for every stage of the funnel.

Checklists, videos and infographics are effective at getting attention, creating leads and keeping readers engaged. Gated content, like guides and templates, also works well at this stage.

Awareness

At this stage, consumers know that your brand exists. They are also aware of the solutions you offer. This is where the content is designed to educate and inform prospects about the issues your solution solves as well as its differences from competitors.

Take note of the keywords your customers use when searching online. Using keyword research, you can figure out what terms your audience is searching for and which suggest the need for your product or service. These information can be used to create an editorial calendar and determine which content pieces should be targeted at these terms.

The creation of content for this phase of the funnel will help you build brand affinity among your customers. The more your consumers know about your brand, they'll have more faith in your ability to solve their issues. This leads to greater conversion rates, be it subscriptions to newsletters, purchases or click-throughs to your website.

A well-executed strategy for content can aid in closing this conversion gap. For instance, if you discover that the majority of your content is targeted at educating, but not enough of it is influencing buyers towards a purchase decision, you could increase your advertising budget to target keywords in the middle of the funnel.

Another way to boost your bottom-of-the-funnel conversion is to use social media. Social media platforms like Twitter and Facebook allow you to interact directly with your customers, giving you an opportunity to showcase your customer service. This can range from retweeting reviews to promoting exclusive offers.

You can also leverage existing content to draw customers to the bottom of the funnel, such as blog posts or case studies. If you write a blog article explaining why your product is superior to the competition's you can share it via social media and encourage your readers to join your email list to receive more information. You can also encourage conversions at this stage by asking users to tag you on their social media posts after they have used your product. This will motivate others to do the same and help spread the word about your company.

Then there is the consideration

A successful content strategy will include a variety of content types that capture consumers at each stage of the funnel. Brand awareness campaigns, for instance may include ads as well as blog posts and infographics that address common concerns and objections. These pieces of content can be distributed via email or social media to increase organic traffic.

As consumers progress through the decision-making process they begin to search for specific features of the product which will assist them in making a purchase decision. This is a great time to use FAQ pages. Use tools for keyword research, such as Ubersuggest, or search popular hashtags within your industry to find questions that your readers ask. Develop answers to these questions, and then add them to your content funnel map.

In this phase it is crucial to present an enticing and compelling argument that demonstrates how your product or service can solve their problems and earn them more money. The content should also emphasize the distinctiveness of your brand compared to your competitors.

This is a simple stage to gauge because the customer is making a purchase decision. To determine whether you're getting it completed, check out metrics such as conversion rate or the number of payments made and click-through rates.

As they reach the stage of advocacy and become advocates for your brand, it is becoming more and more important to them. They will share your content with others because they feel so passionate about it. This is a good method of increasing your reach. You'll need to develop content that inspires people share it, instead of only focusing on engagement metrics. You might want to consider using a tool like Sprout Social to track the social shares that result from your content marketing content planner efforts. This will give you a precise picture of your influence.

Decision

At the point of making a decision, people are looking for information that proves their purchase and outlines how to utilize the product. At this point, they want to be sure that your solution will solve their problem and justify the purchase. At this point it is essential to provide high-quality content, like product guides and case study videos and customer success tales, is essential. Your customers should also be in a position to ask questions and receive answers from your support team. Offering them personalized emails and round-the-clock customer support is a great way to please your customers and encourage them to share their experiences with others.

At this point you're hoping that the customer will become a brand ambassador and recommend your product to their colleagues and friends. To convert those who are advocates to raving fans, you'll be required to provide them with valuable information that will allow them to make the most of your product or service. You can accomplish this by creating customized newsletters, tutorial videos free trial offers, and loyalty programs.

After your audience has changed from leads to paying customers and paying customers, it's time to concentrate on retention. Content marketing funnels tend to concentrate on revenue as the end goal. However, customers will remain in contact and interact with brands after they make a purchase. It is crucial to redefine a funnel as a dynamic model that incorporates revenue, not static models.

The standard funnels for content marketing are useful for creating your strategy content marketing, but they do not take into account the complexity of the buyer's journey. Instead thinking of the funnel in loop models can assist you in developing a more holistic and effective content marketing strategy. By planning for every step of the process you'll be able create content marketer that is engaging your audience and drive conversions. You can then use the information from these conversions to improve your strategy and ensure it's working. Are you ready to experience the impact this approach can make to your business? Contact us today to request a complimentary content marketing playbook!

Retention

A content marketing funnel is a valuable tool that helps brands develop their strategy, execute it and measure its success. It can also assist them in identifying the areas where they are lacking in their strategy. For example when a company has a lot of content geared toward increasing awareness and generating interest, but few pieces targeted towards the middle of the funnel, they should prioritize creating content geared towards this stage.

Use tools like Ahrefs which analyze the average time spent on the page and bounce rate of each piece to determine how specialized your content is. The higher these numbers are, the better your content is performing.

It is essential to keep up-to-date the content you create for the top of your funnel. This will keep your customers interested in your brand, its products and services. This can be achieved by creating content that is focused on keywords, addresses questions that your target audience is likely to look for, and highlights the latest information regarding your business or product.

As your audience enters MOFU the audience will be looking for more information about your product or services as well as solutions to their issues. In this stage it's crucial to build trust by offering authentic reviews and demonstrating value.

The final step of the content marketing funnel (find more) is where your audience will make a purchase. This is usually done through gated content that requires an email address or another type of registration to access. This content is designed to turn the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team will follow to follow up.

You can still influence the journeys of your customers through your brand, even though your support and sales teams are responsible for customer retention. Create content that will delight your customers throughout the entire funnel of content marketing. This can include useful sources, behind-the-scenes details and special deals that only your audience has access to. If you can build trust with your customers they'll be able to serve as genuine advocates for your product and aid in reducing your sales cycle times.