A Content Analysis of Vaping Advertisements On Twitter, November 2025
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Vaping poses a threat to smoking prevention progress, and https://www.vapeseem.com/watermelon-e-liquid-60ml it is vital for those in tobacco management to understand and counter the ways used by vaping firms to entice their consumers, particularly on social media the place younger folks can easily view the content material. 343) promoted either a vape shop generally or didn't specify the product being advertised (the product could not be distinguished). Because roughly one-third of Twitter’s active customers are young folks aged 16 to 24 (23), it is important for regulatory companies and public health officials to observe the types of advertising messages being delivered on this platform.
Vaping has increased in popularity, and the potential harms and benefits are largely unknown. We used DemographicsPro to infer the demographic traits of Twitter customers in a previous research (13). To infer demographic characteristics, https://www.vapehappiness.com/blue-wing-by-seriously-soda-short-fill-100ml DemographicsPro uses multiple information alerts, including the nature and strength of the company’s social media networks, https://www.vapehappiness.com/nasty-salt-slow-blow-eliquid-10ml the data consumed by the user, and the language used in the user’s posts and biographies.
DemographicsPro has iteratively tested its fashions on massive, established samples of Twitter customers who've verified demographics. In addition to inferring the demographic traits of the followers of the vape-associated Twitter handles, DemographicsPro offers Twitter benchmark values for comparison functions. We descriptively compared the inferred demographic traits of followers of the four Twitter handles with the Twitter median average.
The audiences for vaporizers, e-liquid, and marijuana vape pens have been disproportionately male compared with the Twitter median average (Figure). Two Twitter handle audiences had been disproportionately white (vaporizer and e-liquid) in contrast with the Twitter median common. Compared with the Twitter median average, followers of the e-liquid and marijuana vape pen handles were more more likely to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles have been more likely to be aged 25 to 29.
Only 2% or less of the followers throughout accounts had been aged 16 or youthful, http://https%253A%252F%25Evolv.e.l.U.Pc@haedongacademy.org however 16% to 31% of the followers throughout accounts were aged 17 to 19 years; these percentages had been just like the Twitter median averages. The four handles chosen symbolize 1) an organization that markets vaporizers (and https://www.vapehappiness.com/lemon-fizz-by-zing-50ml-short-fill used vaping terminology somewhat than "e-cigarettes" in their profile), 2) a company that markets a novel e-cigar, 3) an organization that markets e-liquid solely, and 4) an organization that markets a vape pen recognized for https://www.vapehappiness.com/green-energy-5050-e-liquid-by-ivg-10ml vaping marijuana.
Vaping has increased in popularity, and the potential harms and benefits are largely unknown. We used DemographicsPro to infer the demographic traits of Twitter customers in a previous research (13). To infer demographic characteristics, https://www.vapehappiness.com/blue-wing-by-seriously-soda-short-fill-100ml DemographicsPro uses multiple information alerts, including the nature and strength of the company’s social media networks, https://www.vapehappiness.com/nasty-salt-slow-blow-eliquid-10ml the data consumed by the user, and the language used in the user’s posts and biographies.
DemographicsPro has iteratively tested its fashions on massive, established samples of Twitter customers who've verified demographics. In addition to inferring the demographic traits of the followers of the vape-associated Twitter handles, DemographicsPro offers Twitter benchmark values for comparison functions. We descriptively compared the inferred demographic traits of followers of the four Twitter handles with the Twitter median average.
The audiences for vaporizers, e-liquid, and marijuana vape pens have been disproportionately male compared with the Twitter median average (Figure). Two Twitter handle audiences had been disproportionately white (vaporizer and e-liquid) in contrast with the Twitter median common. Compared with the Twitter median average, followers of the e-liquid and marijuana vape pen handles were more more likely to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles have been more likely to be aged 25 to 29.
Only 2% or less of the followers throughout accounts had been aged 16 or youthful, http://https%253A%252F%25Evolv.e.l.U.Pc@haedongacademy.org however 16% to 31% of the followers throughout accounts were aged 17 to 19 years; these percentages had been just like the Twitter median averages. The four handles chosen symbolize 1) an organization that markets vaporizers (and https://www.vapehappiness.com/lemon-fizz-by-zing-50ml-short-fill used vaping terminology somewhat than "e-cigarettes" in their profile), 2) a company that markets a novel e-cigar, 3) an organization that markets e-liquid solely, and 4) an organization that markets a vape pen recognized for https://www.vapehappiness.com/green-energy-5050-e-liquid-by-ivg-10ml vaping marijuana.
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