A Content Analysis of Vaping Advertisements On Twitter, November 2024
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We collected data on 403,079 English-language tweets that appeared during November 2014 and contained vaping-related keywords. The number of followers in November 2014 of 4 fashionable Twitter handles that marketed vaping-related products ranged from nearly 2,000 to greater than 100,000 ( Table 2). By May 2016, https://www.vaporopen.com/lost-vape-quest-ub-lite-30w-pod-system-starter-kit-–-space-silver three handles had increased their audience and 1 handle had not. The 4 handles chosen symbolize 1) an organization that markets vaporizers (and used vaping terminology fairly than "e-cigarettes" in their profile), 2) a company that markets a novel e-cigar, http://es.C@Pezedium.free.fr/?a%5B%5D=%3Ca+href%3Dhttps://www.vaporopen.com/smok-scar-p3-80w-pod-mod-kit-2000mah-%25E2%2580%2593-fluid-%25E2%2580%2593-black-white%3Ehttps://www.vaporopen.com/smok-scar-p3-80w-pod-mod-kit-2000mah-%E2%80%93-fluid-%E2%80%93-black-white%3C/a%3E%3Cmeta+http-equiv%3Drefresh+content%3D0;url%3Dhttps://www.vapetell.com/dough-king-caramel-pecan-0mg-100ml-short-fill-e-liquid+/%3E 3) an organization that markets e-liquid solely, https://www.vaporopen.com/smok-scar-p3-80w-pod-mod-kit-2000mah-–-fluid-–-black-white (go directly to www.vaporopen.com) and f.r.A.G.Ra.Nc.E.rnmn@.R.Os.p.E.R.Les.C 4) an organization that markets a vape pen identified for vaping marijuana.
Compared with the Twitter median average, followers of the e-liquid and marijuana vape pen handles had been more more likely to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles have been extra prone to be aged 25 to 29. Only 2% or much less of the followers throughout accounts had been aged sixteen or younger, however 16% to 31% of the followers throughout accounts have been aged 17 to 19 years; these percentages were much like the Twitter median averages.
Two Twitter handle audiences have been disproportionately white (vaporizer and e-liquid) in contrast with the Twitter median average. The supply (ie, sender) of the tweet was coded as a vape store, a vaping-related handle aside from a shop (ie, vaping-associated term in handle title or Twitter bio), https://www.vapetell.com/big-bottle-co-doctor-big-vapes-patch-s-0mg-100ml-short-fill-e-liquid-out-of-date or different non-vaping-related source. One handle had a disproportionately excessive share of racial/ethnic minority followers.
"Vaping" is a standard time period amongst younger folks, and although many individuals vape as an alternative to smoking, the low percentage of commercials that touted vaping merchandise as quitting aids suggests their uptake just isn't solely pushed by a need among smokers to give up smoking (24). Our demographic evaluation of followers of fashionable vape-product marketers found that followers have been typically of their 20s.
Vaping uptake could also be driven by perceptions of vaping as a interest or Https://Www.Vapetell.Com/Anarchist-Orange-Tropical-100Ml-Short-Fill-0Mg a networking or socializing alternative (24). Thus, to better target prevention efforts, https://www.vapetell.com/chuffed-drumstix-10ml-nic-salt it may be necessary for future research to delineate the extent to which the vaping trade is directing their advertising toward nonsmoking young adults who may have an curiosity in vaping for enjoyment or https://www.vapetell.com/cloud-thieves-vanilla-custard-cookie-cake-kangaroo-kustard-0mg-shortfill-50ml as a interest somewhat than a smoking cessation instrument. The Twitter account for the marijuana vaping product had a excessive share of black and Hispanic followers.
40) of tweets mentioned vaping as a way to stop smoking or as an alternative to smoking.
Compared with the Twitter median average, followers of the e-liquid and marijuana vape pen handles had been more more likely to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles have been extra prone to be aged 25 to 29. Only 2% or much less of the followers throughout accounts had been aged sixteen or younger, however 16% to 31% of the followers throughout accounts have been aged 17 to 19 years; these percentages were much like the Twitter median averages.
Two Twitter handle audiences have been disproportionately white (vaporizer and e-liquid) in contrast with the Twitter median average. The supply (ie, sender) of the tweet was coded as a vape store, a vaping-related handle aside from a shop (ie, vaping-associated term in handle title or Twitter bio), https://www.vapetell.com/big-bottle-co-doctor-big-vapes-patch-s-0mg-100ml-short-fill-e-liquid-out-of-date or different non-vaping-related source. One handle had a disproportionately excessive share of racial/ethnic minority followers.
"Vaping" is a standard time period amongst younger folks, and although many individuals vape as an alternative to smoking, the low percentage of commercials that touted vaping merchandise as quitting aids suggests their uptake just isn't solely pushed by a need among smokers to give up smoking (24). Our demographic evaluation of followers of fashionable vape-product marketers found that followers have been typically of their 20s.
Vaping uptake could also be driven by perceptions of vaping as a interest or Https://Www.Vapetell.Com/Anarchist-Orange-Tropical-100Ml-Short-Fill-0Mg a networking or socializing alternative (24). Thus, to better target prevention efforts, https://www.vapetell.com/chuffed-drumstix-10ml-nic-salt it may be necessary for future research to delineate the extent to which the vaping trade is directing their advertising toward nonsmoking young adults who may have an curiosity in vaping for enjoyment or https://www.vapetell.com/cloud-thieves-vanilla-custard-cookie-cake-kangaroo-kustard-0mg-shortfill-50ml as a interest somewhat than a smoking cessation instrument. The Twitter account for the marijuana vaping product had a excessive share of black and Hispanic followers.
40) of tweets mentioned vaping as a way to stop smoking or as an alternative to smoking.
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