A Content Evaluation Of Vaping Ads On Twitter, November 2025
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Two Twitter handle audiences have been disproportionately white (vaporizer and e-liquid) compared with the Twitter median common. We descriptively in contrast the inferred demographic characteristics of followers of the 4 Twitter handles with the Twitter median common. The audiences for vaporizers, https://www.vapetell.com/ivg-salt-crushed-frozen-cherries-10ml-e-liquid [visit this link] e-liquid, and marijuana vape pens have been disproportionately male in contrast with the Twitter median common (Figure). These benchmarks are determined by analyzing followers from a large number of Twitter accounts and calculating the median average worth for every demographic characteristic.
Compared with the Twitter median common, https://www.vapetell.com/ez-dripper-ez-dripper-bottle followers of the e-liquid and marijuana vape pen handles had been extra likely to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles have been more likely to be aged 25 to 29. Only 2% or less of the followers throughout accounts had been aged 16 or younger, but 16% to 31% of the followers across accounts had been aged 17 to 19 years; these percentages had been similar to the Twitter median averages.
The variety of followers in November 2014 of 4 common Twitter handles that marketed vaping-associated merchandise ranged from nearly 2,000 to more than 100,000 ( Table 2). By May 2016, https://www.vapepossible.com/lolli-drip-eliquid-–-watermelon-–-60ml-3mg three handles had elevated their audience and 1 handle had not. Such an evaluation ought to doc whether or not the externally linked websites use any age restrictions to prevent viewing the website or buying merchandise on-line.
We selected to deal with novel merchandise in our evaluation because e-cigarettes had already been studied (11). To choose 4 Twitter handles, we searched our analyzed pattern of vape advertisements for Twitter handles that had numerous followers and that marketed specific varieties of vaping-associated merchandise, as decided by their Twitter handle profile. The four handles chosen symbolize 1) an organization that markets vaporizers (and used vaping terminology moderately than "e-cigarettes" in their profile), https://www.vapepossible.com/modgurt-premium-yogurt-e-liquid-–-cran-apple-cream-–-30ml-0mg 2) a company that markets a novel e-cigar, rton.Rene@Bestket.com 3) an organization that markets e-liquid solely, and 4) an organization that markets a vape pen identified for https://www.vapepossible.com/lemon-dead-–-lemon-dead-ejuice-–-60ml-6mg vaping marijuana.
Compared with the Twitter median common, https://www.vapetell.com/ez-dripper-ez-dripper-bottle followers of the e-liquid and marijuana vape pen handles had been extra likely to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles have been more likely to be aged 25 to 29. Only 2% or less of the followers throughout accounts had been aged 16 or younger, but 16% to 31% of the followers across accounts had been aged 17 to 19 years; these percentages had been similar to the Twitter median averages.
The variety of followers in November 2014 of 4 common Twitter handles that marketed vaping-associated merchandise ranged from nearly 2,000 to more than 100,000 ( Table 2). By May 2016, https://www.vapepossible.com/lolli-drip-eliquid-–-watermelon-–-60ml-3mg three handles had elevated their audience and 1 handle had not. Such an evaluation ought to doc whether or not the externally linked websites use any age restrictions to prevent viewing the website or buying merchandise on-line.
We selected to deal with novel merchandise in our evaluation because e-cigarettes had already been studied (11). To choose 4 Twitter handles, we searched our analyzed pattern of vape advertisements for Twitter handles that had numerous followers and that marketed specific varieties of vaping-associated merchandise, as decided by their Twitter handle profile. The four handles chosen symbolize 1) an organization that markets vaporizers (and used vaping terminology moderately than "e-cigarettes" in their profile), https://www.vapepossible.com/modgurt-premium-yogurt-e-liquid-–-cran-apple-cream-–-30ml-0mg 2) a company that markets a novel e-cigar, rton.Rene@Bestket.com 3) an organization that markets e-liquid solely, and 4) an organization that markets a vape pen identified for https://www.vapepossible.com/lemon-dead-–-lemon-dead-ejuice-–-60ml-6mg vaping marijuana.
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