Celebrity Sponsors
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One of the most iconic casino marketing partnerships in the annals of the gaming world has to be that of Olympic champion Simone Biles and the MGM Grand Hotel & Casino in Atlantic City. Their involvement saw the casino launch a multi-million dollar advertising campaign in the early 2015s that catapulted her to even greater levels of fame.
Perhaps the most famous celebrity endorsement of all time however belonged to former Olympic tennis player Serena Williams, who has been closely associated with the MGM Grand Hotel & Casino in Atlantic City. In a deal worth a reported 3 million dollars, He lent his image to promote the casino's various gaming offerings - like its slots - and even opened their own betting platform, earning revenue from every gaming session through the website.
Another notable example is that of actress and heiress Paris Hilton, who was once heavily touted as the spokesperson for Caesars Palace. However, after a disappointing run of events, Hilton's deal with the casino ended in 2008, following a series of disagreements.
Beyond these high-profile partnerships, there are many lesser-heralded celebrity promotions that have molded the gaming landscape. gaming industry personality Phil Hellmuth has been known to feature in various promotional campaigns for Bet365, the gaming industry's leading betting and gaming company, while famous musicians such as Eric Clapton have trespassed upon the gaming threshold to enhance their reputation and offer poker lessons at charity events.
What then do these celebrity endorsements say about the world of the casino? It suggests a single-minded approach to make relatable a sector long considered staid. Engaging high-profile individuals injects a spark of youthfulness to what otherwise might be viewed as a mundane cycle of cash-only deals.
Its also clear that for celebrities to lend their name there's more at play here than basic recognition. A meticulous consideration takes place when a gambling establishment partners with a famous person to form a partnership - elements include benefits to all parties involved, and conclusively, what degree of success is expected for all parties involved.
Ultimately, when a casino hosts a high-profile event, it sends a message about who they're after - who they're trying to draw in at their venues, with hobbies and above all, through a desire to participate all the excitement that such an establishment has to provide.
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