Effective Content Planning for Middle Eastern Companies
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Last month, a retail client switched from static digital advertising to motion media and achieved a three hundred eighty-four percent improvement in response and a one hundred twenty-seven percent growth in conversion rates.
I still laugh when clients say they're using the "latest" digital marketing techniques but haven't changed their tactics since 2022. The online environment has changed significantly in just the past few months.
Last month, a company director inquired why his articles weren't creating any leads. After reviewing his publishing plan, I identified he was making the same mistakes I see many Saudi businesses repeat.
1. **Verified local success stories** - Not just generic case studies, but genuine results with Saudi businesses in your particular sector. When I interviewed our current agency, they showed me exactly how they helped a company like ours organic traffic boost Jeddah their Riyadh customer base by more than double in less than a year.
The most profitable Saudi brands recognize that customers don't distinguish in terms of mediums. My banking client experienced a seventy-six percent improvement in prospects after we connected their formerly disconnected touchpoints.
* Redesigned the data entry sequence to align with right-to-left user expectations
* Built a Arabic-English data entry process with smart language changing
* Improved touch interfaces for thumb-based Arabic input
After extended periods of underwhelming outcomes despite significant promotional expenses, their enhanced placement created a 312% growth in company selection and a one hundred eighty-seven percent rise in business.
* Choose fonts specially created for Arabic on-screen viewing (like Boutros) rather than classic print fonts
* Enlarge line height by 150-175% for improved readability
* Implement right-justified text (never center-aligned for body text)
* Stay away from narrow Arabic text styles that diminish the characteristic letter forms
A few weeks ago, I was helping a large e-commerce business that had poured over 200,000 SAR on a impressive website that was converting poorly. The problem? They had merely transformed their English site without addressing the basic experience variations needed for Arabic users.
* Distinctly specify which language should be used in each form element
* Intelligently adjust keyboard input based on field requirements
* Place field labels to the right of their connected inputs
* Confirm that system feedback appear in the same language as the intended input
When evaluating digital agency offerings, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you THE COMPLETE STORY about an agency's integrity.
* Relocated product visuals to the left portion, with product specifications and purchase buttons on the right
* Adjusted the product gallery to advance from right to left
* Incorporated a custom Arabic text style that maintained readability at various dimensions
After my expensive education in what DOESN'T work, I've discovered that finding the best digital marketing agency isn't about who has the fanciest office or the slickest presentation. It's about results, dialogue, and comprehending the unique Saudi market.
* Repositioning action buttons to the right-hand portion of forms and pages
* Rethinking content prioritization to progress from right to left
* Adjusting interactive elements to match the right-to-left reading pattern
Key service dimensions to consider for placement:
* Personal basis of assistance
* Expectation of immediacy
* Face-to-face interaction preference
* Complete problem resolution expectation
* Position acknowledgment during assistance offering
3. **Transparent reporting systems** - My biggest issue with my previous agency was the lack of clarity around results. Now we get regular reports that actually make sense, showing exactly what's working and what isn't.
Look, I've been through the hellish experience of hiring the incorrect marketing agency TWICE before at last finding one that generated results. Believe me, it's a mistake you don't want to make when building your brand in Saudi Arabia's competitive market.
* Locate the most critical content in the right upper section of the viewport
* Structure content blocks to advance from right to left and top digital marketing agencies KSA to bottom
* Use more prominent visual importance on the right side of equal compositions
* Ensure that indicating icons (such as arrows) point in the right direction for RTL designs
* Team members with recognized industry qualifications
* Specialized departments (not one person doing everything)
* Proper organizational structures
* Experience with Saudi regulations and regulatory standards
As someone who has designed over 30 Arabic websites in the recent years, I can tell you that applying Western UX standards to Arabic interfaces falls short. The unique characteristics of Arabic script and Saudi user behaviors require a completely different approach.
I still laugh when clients say they're using the "latest" digital marketing techniques but haven't changed their tactics since 2022. The online environment has changed significantly in just the past few months.
Last month, a company director inquired why his articles weren't creating any leads. After reviewing his publishing plan, I identified he was making the same mistakes I see many Saudi businesses repeat.1. **Verified local success stories** - Not just generic case studies, but genuine results with Saudi businesses in your particular sector. When I interviewed our current agency, they showed me exactly how they helped a company like ours organic traffic boost Jeddah their Riyadh customer base by more than double in less than a year.
The most profitable Saudi brands recognize that customers don't distinguish in terms of mediums. My banking client experienced a seventy-six percent improvement in prospects after we connected their formerly disconnected touchpoints.
* Redesigned the data entry sequence to align with right-to-left user expectations
* Built a Arabic-English data entry process with smart language changing
* Improved touch interfaces for thumb-based Arabic input
After extended periods of underwhelming outcomes despite significant promotional expenses, their enhanced placement created a 312% growth in company selection and a one hundred eighty-seven percent rise in business.
* Choose fonts specially created for Arabic on-screen viewing (like Boutros) rather than classic print fonts
* Enlarge line height by 150-175% for improved readability
* Implement right-justified text (never center-aligned for body text)
* Stay away from narrow Arabic text styles that diminish the characteristic letter forms
A few weeks ago, I was helping a large e-commerce business that had poured over 200,000 SAR on a impressive website that was converting poorly. The problem? They had merely transformed their English site without addressing the basic experience variations needed for Arabic users.
* Distinctly specify which language should be used in each form element
* Intelligently adjust keyboard input based on field requirements
* Place field labels to the right of their connected inputs
* Confirm that system feedback appear in the same language as the intended input
When evaluating digital agency offerings, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you THE COMPLETE STORY about an agency's integrity.
* Relocated product visuals to the left portion, with product specifications and purchase buttons on the right
* Adjusted the product gallery to advance from right to left
* Incorporated a custom Arabic text style that maintained readability at various dimensions
After my expensive education in what DOESN'T work, I've discovered that finding the best digital marketing agency isn't about who has the fanciest office or the slickest presentation. It's about results, dialogue, and comprehending the unique Saudi market.
* Repositioning action buttons to the right-hand portion of forms and pages
* Rethinking content prioritization to progress from right to left
* Adjusting interactive elements to match the right-to-left reading pattern
Key service dimensions to consider for placement:
* Personal basis of assistance
* Expectation of immediacy
* Face-to-face interaction preference
* Complete problem resolution expectation
* Position acknowledgment during assistance offering
3. **Transparent reporting systems** - My biggest issue with my previous agency was the lack of clarity around results. Now we get regular reports that actually make sense, showing exactly what's working and what isn't.
Look, I've been through the hellish experience of hiring the incorrect marketing agency TWICE before at last finding one that generated results. Believe me, it's a mistake you don't want to make when building your brand in Saudi Arabia's competitive market.
* Locate the most critical content in the right upper section of the viewport
* Structure content blocks to advance from right to left and top digital marketing agencies KSA to bottom
* Use more prominent visual importance on the right side of equal compositions
* Ensure that indicating icons (such as arrows) point in the right direction for RTL designs
* Team members with recognized industry qualifications
* Specialized departments (not one person doing everything)
* Proper organizational structures
* Experience with Saudi regulations and regulatory standards
As someone who has designed over 30 Arabic websites in the recent years, I can tell you that applying Western UX standards to Arabic interfaces falls short. The unique characteristics of Arabic script and Saudi user behaviors require a completely different approach.- 이전글게’에는 장서희, 박세리, 25.08.08
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