Powerful Product Placement for the Saudi Consumer Base
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The journey to finding the premier digital firm in KSA isn't simple, but getting it right will revolutionize your business results. Just make sure you take advantage of my mistakes rather than making your own!
For a restaurant chain, we created a content campaign showcasing traditional Saudi hospitality, which produced audience responses five hundred sixty-seven percent better than their former standard material.
Recently, a hotel owner realized that their website was completely missing from spoken searches. After implementing the techniques I'm about to share, they're now showing up in nearly half of relevant voice searches.
As someone who has designed over 30 Arabic websites in the past five years, I can confirm that applying Western UX principles to Arabic interfaces fails miserably. The unique characteristics of Arabic language and Saudi user expectations require a totally unique approach.
* Developed a numerical presentation system that handled both Arabic and English numerals
* Restructured data visualizations to read from right to left
* Applied visual indicators that corresponded to Saudi cultural connections
Recently, I was helping a major e-commerce platform that had poured over 200,000 SAR on a impressive website that was performing terribly. The problem? They had just converted their English site without addressing the essential design distinctions needed for Arabic users.
A while back, I was sitting in this luxurious office in Riyadh (you know, one of those places with the glass walls and Http://staroflove.synology.me/ pretentious modern art), listening as an agency assured me the world. Six months and 50,000 SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the result I was hoping for! ♂️
For a merchant, we identified that their voice search visibility was restricted because they had developed mainly for non-Arabic questions. After implementing customized Arabic voice search improvement, their discovery rate increased by over two hundred percent.
Working with a medical center, we revised their information to include complete questions that patients would verbally request, such as "Where can I find a dermatologist in Riyadh?" This technique improved their spoken question appearance by over seventy percent.
2. **Local knowledge** - This is HUGE and often overlooked. Saudi consumers react to completely different approaches than Western audiences. The top marketing firm will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.
Look, I've been through the hellish experience of hiring the wrong marketing agency TWICE before finally finding one that delivered results. Take my word, it's a error you don't want to make when establishing your brand in Saudi Arabia's challenging market.
* Locate the most important content in the upper-right area of the screen
* Structure content blocks to flow from right to left and top to bottom
* Apply more prominent visual weight on the right side of equal layouts
* Confirm that pointing icons (such as arrows) orient in the appropriate direction for RTL layouts
For a international fashion brand, we developed a positioning methodology that authentically aligned with traditional family values while preserving their international appeal. This technique increased their brand relevance by one hundred seventy-three percent.
### Company B
* **Cost**: 6.8K SAR
* **Strengths**: Outstanding analytics; solid content production
* **Weaknesses**: Less immediate results; limited expertise with local SEO
* **Ideal For**: Expanding businesses looking for consistent growth
* Explicitly specify which language should be used in each form element
* Automatically change keyboard input based on field expectations
* Place form text to the right of their associated inputs
* Confirm that validation messages appear in the same language as the intended input
Key innovation dimensions to evaluate for placement:
* Practical benefits focus over originality
* Communal approval of technological adoption
* Established procedure improvement rather than elimination
* Simplicity of incorporation into current habits
* Home improvements presentation
Important support aspects to assess for placement:
* Connection foundation of service
* Expectation of immediacy
* Physical exchange inclination
* Total issue solving requirement
* Status recognition during assistance offering
* Reorganized the application process to follow right-to-left cognitive patterns
* Built a bilingual input mechanism with automatic language toggling
* Enhanced mobile interactions for right-handed Arabic typing
* Relocated product images to the left side, with product specifications and buy buttons on the right-hand side
* Modified the image carousel to advance from right to left
* Incorporated a custom Arabic font that maintained legibility at various scales
For a restaurant chain, we created a content campaign showcasing traditional Saudi hospitality, which produced audience responses five hundred sixty-seven percent better than their former standard material.
Recently, a hotel owner realized that their website was completely missing from spoken searches. After implementing the techniques I'm about to share, they're now showing up in nearly half of relevant voice searches.
As someone who has designed over 30 Arabic websites in the past five years, I can confirm that applying Western UX principles to Arabic interfaces fails miserably. The unique characteristics of Arabic language and Saudi user expectations require a totally unique approach.
* Developed a numerical presentation system that handled both Arabic and English numerals
* Restructured data visualizations to read from right to left
* Applied visual indicators that corresponded to Saudi cultural connections
Recently, I was helping a major e-commerce platform that had poured over 200,000 SAR on a impressive website that was performing terribly. The problem? They had just converted their English site without addressing the essential design distinctions needed for Arabic users.
A while back, I was sitting in this luxurious office in Riyadh (you know, one of those places with the glass walls and Http://staroflove.synology.me/ pretentious modern art), listening as an agency assured me the world. Six months and 50,000 SAR later, our traffic had increased by a whopping... wait for it... 3%. Not exactly the result I was hoping for! ♂️
For a merchant, we identified that their voice search visibility was restricted because they had developed mainly for non-Arabic questions. After implementing customized Arabic voice search improvement, their discovery rate increased by over two hundred percent.
Working with a medical center, we revised their information to include complete questions that patients would verbally request, such as "Where can I find a dermatologist in Riyadh?" This technique improved their spoken question appearance by over seventy percent.
2. **Local knowledge** - This is HUGE and often overlooked. Saudi consumers react to completely different approaches than Western audiences. The top marketing firm will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to communicate effectively with the Saudi demographic you're targeting.
Look, I've been through the hellish experience of hiring the wrong marketing agency TWICE before finally finding one that delivered results. Take my word, it's a error you don't want to make when establishing your brand in Saudi Arabia's challenging market.
* Locate the most important content in the upper-right area of the screen
* Structure content blocks to flow from right to left and top to bottom
* Apply more prominent visual weight on the right side of equal layouts
* Confirm that pointing icons (such as arrows) orient in the appropriate direction for RTL layouts
For a international fashion brand, we developed a positioning methodology that authentically aligned with traditional family values while preserving their international appeal. This technique increased their brand relevance by one hundred seventy-three percent.
### Company B
* **Cost**: 6.8K SAR
* **Strengths**: Outstanding analytics; solid content production
* **Weaknesses**: Less immediate results; limited expertise with local SEO
* **Ideal For**: Expanding businesses looking for consistent growth
* Explicitly specify which language should be used in each form element
* Automatically change keyboard input based on field expectations
* Place form text to the right of their associated inputs
* Confirm that validation messages appear in the same language as the intended input
Key innovation dimensions to evaluate for placement:
* Practical benefits focus over originality
* Communal approval of technological adoption
* Established procedure improvement rather than elimination
* Simplicity of incorporation into current habits
* Home improvements presentation
Important support aspects to assess for placement:
* Connection foundation of service
* Expectation of immediacy
* Physical exchange inclination
* Total issue solving requirement
* Status recognition during assistance offering
* Reorganized the application process to follow right-to-left cognitive patterns
* Built a bilingual input mechanism with automatic language toggling
* Enhanced mobile interactions for right-handed Arabic typing
* Relocated product images to the left side, with product specifications and buy buttons on the right-hand side* Modified the image carousel to advance from right to left
* Incorporated a custom Arabic font that maintained legibility at various scales
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