Optimizing the Best UX Design Practices for Arabic Websites
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Essential delivery findings included:
* Lower competition during prayer times with stable results
* Higher response on weekends notably after evening prayers
* Seasonal variations requiring budget adjustments during Ramadan
* Educational timetable influences on particular industries
Important platform discoveries:
* Messaging apps as principal engagement platforms for client support
* Snapchat working remarkably successfully for specific segments
* Video platforms watching at significantly higher levels than international norms
* Twitter considerable effect on social conversation
* Instagram notably successful for premium businesses
A few days ago, a restaurant owner in Riyadh expressed frustration that his venue wasn't visible in Google searches despite being well-reviewed by customers. This is a frequent issue I observe with local businesses across the Kingdom.
For http://www.solaxpower.Com.Cn/ a financial services client, we produced a material collection about family financial planning that featured halal investment concepts. This information exceeded their previous standard investment tips by 417% in engagement.
Through detailed analysis for a meal service client, we identified that promotions shown between evening hours dramatically surpassed those delivered during typical prime times, achieving 163% better conversion rates.
Working with a healthcare provider, we transformed their reading-intensive wellness content into graphic explanations with infographics. This technique increased their material readership by over two hundred percent.
As someone who has developed over 30 Arabic websites in the recent years, I can assure you that applying Western UX standards to Arabic interfaces falls short. The distinctive elements of Arabic text and Saudi user behaviors require a completely different approach.
A few weeks ago, I was consulting with a large e-commerce business that had spent over 200,000 SAR on a stunning website that was performing terribly. The issue? They had just converted their English site without accounting for the essential design distinctions needed for Arabic users.
* Place the most critical content in the upper-right area of the viewport
* Organize information segments to progress from right to left and top to bottom
* Apply stronger visual importance on the right side of equal compositions
* Verify that directional icons (such as arrows) direct in the appropriate direction for RTL layouts
For a hospitality customer, we identified that direct translation of their global search terms produced highly wasteful spending. After applying a regionally-specific search term approach, their cost per acquisition reduced by over seventy percent.
For a technology company, we identified that their foreign language material was significantly higher quality than their native information. After improving their local language standards, they achieved a 129% improvement in sales from Arabic-speaking readers.
A few weeks ago, a merchant contacted me after wasting over 250,000 SAR on ineffective paid search initiatives. After redesigning their approach, we generated a 537% improvement in advertising efficiency.
* Relocated product visuals to the left area, with product details and purchase buttons on the right side
* Adjusted the photo slider to advance from right to left
* Added a custom Arabic text style that maintained legibility at various sizes
* Use fonts specifically designed for Arabic digital display (like GE SS) rather than conventional print fonts
* Expand line height by 150-175% for enhanced readability
* Set right-aligned text (never center-aligned for primary copy)
* Stay away from condensed Arabic fonts that reduce the characteristic letter shapes
* Repositioning call-to-action buttons to the right side of forms and screens
* Reconsidering information hierarchy to move from right to left
* Adjusting interactive elements to follow the right-to-left reading pattern
Important image aspects to evaluate:
* Suitable portrayal of people honoring traditional values
* Tone decisions with consideration of local interpretation
* Architecture and settings that resonate with Saudi identity
* Attention to details that show cultural understanding
* Traditional patterns incorporated tastefully
Essential delivery findings:
* Following devotion moments offering connection chances
* Late evening interaction increases considerably more than worldwide averages
* Friday-Saturday behaviors notably varied from weekday connection
* Temporal shifts during Ramadan demanding specialized approaches
* Educational timetable effects on specific segments
Powerful techniques included:
* Emphasizing family values rather than individual gains
* Incorporating appropriate faith elements where relevant
* Adjusting deal phrasing to align with Saudi traditional values
* Producing separate creative alternatives for diverse locations within the Kingdom
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