Michelin Man History and His Surprising Role Today
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The Michelin Man Keeps Rolling
Since appearing in 1894, the Michelin Man figure Man has remained a recognizable, friendly face around the globe. :contentReference[oaicite:1]index=1
What You Didn’t Know About Bibendum
His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2
The Evolution of a Legend
Over the decades, Bibendum transitioned from a bulky, mummy-like figure to a fitter, more modern icon. :contentReference[oaicite:3]index=3
Bibendum in the Modern Era
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Why We Still Love the Michelin Man
The Michelin Man isn’t going anywhere — and that’s precisely why he still works.
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