Inside the Michelin Man’s Story — From Tires to Stars > 자유게시판

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Meet Bibendum – The Michelin Man

The Michelin Company Man, known officially as Bibendum, is one of the world’s longest-standing brand mascots.

His unusual look made him stand out at trade fairs and in early print advertisements.

Early Depictions

Though unusual, these depictions cemented him as a recognizable figure in European advertising.

His name "Bibendum" comes from the Latin phrase *Nunc est bibendum* — meaning "Now is the time to drink."

How the Michelin Man Changed With Time

In 1998, for his 100th birthday, he underwent a redesign to appear healthier, friendlier, and less bulky.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

This unexpected crossover — from car tires to fine dining — has made the Michelin Man part of global lifestyle culture.

In 2025, the Michelin Guide continues to expand across the Middle East and Asia, with Dubai, Abu Dhabi, and Tokyo adding new starred restaurants.

A Mascot That Refuses to Fade

In an era of digital marketing, few mascots have survived — but the Michelin Man remains iconic.

He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.

Final Thoughts

He bridges industries, from automobiles to haute cuisine, and carries a global presence few mascots can match.

The mascot has proven timeless — adaptable, resilient, and unforgettable.