Bibendum at 130 – Why the Michelin Man Still Rolls Strong
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Meet the Michelin Man in 2025
He’s not just a figure made of tires — he represents trust, innovation, and heritage. :contentReference[oaicite:1]index=1
What You Didn’t Know About Bibendum
His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2
From Mummy to Mascot
By 1998, for his centennial, Michelin Man he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Final Thoughts on Bibendum’s Legacy
The Michelin Man evolution Man isn’t going anywhere — and that’s precisely why he still works.
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