Meet Bibendum: The Michelin Man’s Evolution in 2025 > 자유게시판

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Who Is the Michelin Man?

Bibendum — better recognised as the Michelin Man — is a symbol of trust, safety, and innovation in mobility.

Created by the Michelin Official tire company in France, Bibendum was originally drawn as a towering figure made entirely of stacked tires.

Early Depictions

The first sketches showed Bibendum holding a goblet filled with nails, glass, and stones — a bold way of saying Michelin tires could "drink up" road hazards.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

From Mummy-Like Figure to Slim Icon

Over the decades, Bibendum’s design slimmed down, Michelin Man reflecting changes in tire technology and modern aesthetics.

His adaptability is why the figure has lasted over 130 years.

The Michelin Man and Food Culture

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

Although the Michelin Man doesn’t appear at every ceremony, his image is still used in promotions and branding.

Why Bibendum Still Matters in 2025

His mix of history, humor, and adaptability ensures he connects with new audiences.

He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.

The Legacy of the Michelin Man

After more than 130 years, the Michelin Man remains a unique cultural icon.

As long as Michelin tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.