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Meet Bibendum – The Michelin Man

Since his first appearance in 1894, the Michelin Man has become a global cultural figure.

His unusual look made him stand out at trade fairs and in early print advertisements.

Early Depictions

In early 20th-century posters, the character often wore spectacles and smoked cigars, reflecting the design style of the time.

This classical motto tied Michelin branding to culture and sophistication, helping the mascot appeal beyond car enthusiasts.

From Mummy-Like Figure to Slim Icon

This updated look remains in place today, ensuring he stays relevant to a new generation.

By the 21st century, the Michelin Man had become one of the most recognised mascots worldwide, Michelin Man with studies suggesting over 90% brand recognition.

From Tires to Fine Dining

While Bibendum doesn’t personally hand out Michelin stars, his image is closely tied to the guide that ranks the world’s top restaurants.

This keeps him in the spotlight, linking heritage with modern prestige.

The Michelin Man’s Relevance Today

From print posters to virtual campaigns, he has evolved without losing his identity.

He reflects values of reliability, durability, and quality — qualities Michelin wants drivers and diners alike to associate with its name.

Why Bibendum Will Keep Rolling

After more than 130 years, the Michelin Man remains a unique cultural icon.

As long as Michelin Brand tires keep rolling and Michelin stars keep shining, Bibendum will remain part of the story.