Michelin Man History and His Surprising Role Today > 자유게시판

• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

The Michelin Man Keeps Rolling

Bibendum — better known as the Michelin Man — is more than a mascot; he’s one of the world’s most enduring brand icons. :contentReference[oaicite:1]index=1

Bibendum’s Hidden History

His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2

From Mummy to Mascot

By 1998, for Michelin Man doll his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3

Why the Michelin Man Still Matters—Today

Bibendum continues to signal Michelin Worldwide’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4

Final Thoughts on Bibendum’s Legacy

The Michelin Man isn’t going anywhere — and that’s precisely why he still works.