Bibendum at 130 – Why the Michelin Man Still Rolls Strong
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Meet the Michelin Man in 2025
He’s not just a figure made of tires — he represents trust, innovation, and heritage. :contentReference[oaicite:1]index=1
Surprising Facts About the Michelin Man
In early 20th-century ads, Bibendum even smoked cigars and wore pince-nez — both gone today to match modern sensibilities. :contentReference[oaicite:2]index=2
Bibendum Through the Years
By 1998, for his centennial, he was slimmed down and streamlined to reflect today’s sleek tire designs. :contentReference[oaicite:3]index=3
The Icon That Refuses to Fade
Bibendum continues to signal Michelin’s values — safety, Michelin Man mascot quality, and innovation — even appearing in digital campaigns and global brand history icons (redirect to Sunbrand) activations. :contentReference[oaicite:4]index=4
Is the Michelin Man Here to Stay?
After more than 130 years, Bibendum remains timeless — evolving, adapting, but always familiar.
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