A Content Analysis of Vaping Advertisements On Twitter, November 2025
페이지 정보
본문
In 2016, the Food and Drug Administration finalized a rule to develop its oversight to include the marketing of vaping units (30). Under this new rule, vaping merchandise shall be regulated in the identical method as conventional cigarettes, together with but not limited to restricting vaping product sales to people aged 18 years or older, utilizing well being-warning labels on packages and advertisements, and banning the distribution of free samples.
Although this rule is a hit for tobacco management, additional legislation is needed to broaden the Prevent All Cigarette Trafficking Act, which prohibits the net sale of cigarettes to minors (31), to incorporate vaping devices. Many tweets in our sample linked on to web sites that provided the advertised product for buy, and research reveals that minors can simply purchase vaping merchandise on-line (29). Thus, additional research is needed on how to cut back the publicity of young individuals to vaping advertising and how one can greatest confirm that underage people can not buy such merchandise on-line.
Electronic cigarette sales to minors through the internet. Prevalence and co-use of marijuana amongst young grownup cigarette smokers: an nameless on-line national survey. We also discovered messages of vaping as a healthier various to smoking or vaporenough as a quitting assist in solely 3% of the advertising tweets; another examine discovered that 11% of promoting tweets conveyed these messages (11). This difference is probably going attributable to our use of a broader set of vaping-related key words.
The Twitter account for the marijuana vaping product had a high share of black and Hispanic followers. 17) of the 104 tweets that mentioned a taste. Historically, tobacco ads use flavor descriptors and colorful packaging to entice an influx of new shoppers, especially younger shoppers (20). We observed the promotion of flavored e-juices and pictures of colorful vape kits pens in our pattern of tweets; these promotions and pictures might grab the eye of potential customers and entice them to provoke use of these merchandise.
• The contemporary sweetness of ripe, yellow bananas provides a creamy and tropical flavor. • CE4 E-Cig Vaporizors with charge adaptor e-Juice $25. • Nice warm vape of Gingerbread Brûlée from @vaporsoven on this crisp Autumnal morning… The source (ie, sender) of the tweet was coded as a Vape Kits store, a vaping-related handle aside from a store (ie, Vape Hardware vaping-related term in handle identify or Twitter bio), or different non-vaping-related supply.
The audiences for vaporizers, e-liquid, and marijuana Vape Hardware pens had been disproportionately male in contrast with the Twitter median common (Figure). Two Twitter handle audiences had been disproportionately white (vaporizer and e-liquid) compared with the Twitter median average. One handle had a disproportionately excessive proportion of racial/ethnic minority followers. We also inferred the demographic characteristics of followers of four Twitter handles that advertised various novel Vape Deals merchandise.
We descriptively in contrast the inferred demographic characteristics of followers of the 4 Twitter handles with the Twitter median average. These tweets had been removed from evaluation to avoiding skewing the pattern by overrepresenting the codes for coupons or vaping-related handles. Among the many 5,000 tweets that have been randomly chosen from the complete sample of 403,079 vaping-associated tweets, 1,743 (35%) had been classified as vaping-related advertisements.
Second, geolocation data were not available for most tweets in our sample; therefore, we couldn't determine the country of origin of tweets.
Although this rule is a hit for tobacco management, additional legislation is needed to broaden the Prevent All Cigarette Trafficking Act, which prohibits the net sale of cigarettes to minors (31), to incorporate vaping devices. Many tweets in our sample linked on to web sites that provided the advertised product for buy, and research reveals that minors can simply purchase vaping merchandise on-line (29). Thus, additional research is needed on how to cut back the publicity of young individuals to vaping advertising and how one can greatest confirm that underage people can not buy such merchandise on-line.
Electronic cigarette sales to minors through the internet. Prevalence and co-use of marijuana amongst young grownup cigarette smokers: an nameless on-line national survey. We also discovered messages of vaping as a healthier various to smoking or vaporenough as a quitting assist in solely 3% of the advertising tweets; another examine discovered that 11% of promoting tweets conveyed these messages (11). This difference is probably going attributable to our use of a broader set of vaping-related key words.
The Twitter account for the marijuana vaping product had a high share of black and Hispanic followers. 17) of the 104 tweets that mentioned a taste. Historically, tobacco ads use flavor descriptors and colorful packaging to entice an influx of new shoppers, especially younger shoppers (20). We observed the promotion of flavored e-juices and pictures of colorful vape kits pens in our pattern of tweets; these promotions and pictures might grab the eye of potential customers and entice them to provoke use of these merchandise.
• The contemporary sweetness of ripe, yellow bananas provides a creamy and tropical flavor. • CE4 E-Cig Vaporizors with charge adaptor e-Juice $25. • Nice warm vape of Gingerbread Brûlée from @vaporsoven on this crisp Autumnal morning… The source (ie, sender) of the tweet was coded as a Vape Kits store, a vaping-related handle aside from a store (ie, Vape Hardware vaping-related term in handle identify or Twitter bio), or different non-vaping-related supply.
The audiences for vaporizers, e-liquid, and marijuana Vape Hardware pens had been disproportionately male in contrast with the Twitter median common (Figure). Two Twitter handle audiences had been disproportionately white (vaporizer and e-liquid) compared with the Twitter median average. One handle had a disproportionately excessive proportion of racial/ethnic minority followers. We also inferred the demographic characteristics of followers of four Twitter handles that advertised various novel Vape Deals merchandise.
We descriptively in contrast the inferred demographic characteristics of followers of the 4 Twitter handles with the Twitter median average. These tweets had been removed from evaluation to avoiding skewing the pattern by overrepresenting the codes for coupons or vaping-related handles. Among the many 5,000 tweets that have been randomly chosen from the complete sample of 403,079 vaping-associated tweets, 1,743 (35%) had been classified as vaping-related advertisements.
Second, geolocation data were not available for most tweets in our sample; therefore, we couldn't determine the country of origin of tweets.
- 이전글Organize Your Nursery Closet 25.08.31
- 다음글20 Questions You Should ASK ABOUT Headphones UK Before You Buy Headphones UK 25.08.31
댓글목록
등록된 댓글이 없습니다.