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Self-described as a "country club on crack," it's owner Leslie Bock's response to being denied membership to a private country club. She turned an old car wash into a 200-seat caricature of a country club, no membership required (talk about repurposing!). And talk about kitsch, there's plastic animals, pink fireplaces, a miniature golf course and a 65-foot tall pink Ferris wheel that Bock bills as a vertically revolving patio. With the entertainment, they're tapping into the tactile, real world versus virtual appeal of old-school games such as darts, Ping-Pong, vintage arcade games, bocce, bowling, shuffleboard and even miniature golf. Some of these courses include: Troon North Golf Club, The Westin Kierland Golf Club, The Phoenician, Golf Club of Estrella, Poston Butte Golf Club, Quintero Golf Club, The Boulders Resort & Spa, Lookout Mountain Golf Club, Copper Canyon Golf Club and Whirlwind Golf Club. The club features 10 regulation-sized shuffleboard courts, craft beer, trendy cocktails and food-truck dining (yes, from a food truck).

The outside features a beer garden with 50 craft beers on tap, three full-size bocce ball courts, games such as a beanbag toss and giant jenga blocks, and a patio overlooking the San Francisco Bay. The villa features a spacious living room with fireplace, a fully-equipped kitchen and dining room, washer and dryer and large two-car garage. Michael Auger, a managing partner of the owner, said, "We look at the entire facility as one big dining room. This 34,000-square-foot indoor, 15,000-square-foot outdoor dining and entertainment concept in California includes a full-service restaurant, two bars with an extensive wine list, cocktail menu and whiskey collection, 18 state-of-the-art bowling lanes, 2 billiard tables, over 60 interactive games and live entertainment. It's a dining experience in a non-conventional setting." About 80% of income comes from the food and beverage. This hits the bull's eye in terms of offering a High Fidelity social experience to get people out of their homes, off the street and away from the Convenience of the digital screen. The Rocks Residence Club, managed by our trusted partners, Troon Golf, offers guests a luxury service experience. There are only 12 rooms, so the intimacy of the service pervades the rooms, too, and each one has a pleasingly unique style.

In the excellent restaurant, service comes with more friendship than just a smile. Punch Bowl Social currently has four locations open with six more scheduled to open over the next four years. Think about gathering about the punch bowl or bowling. Punch Bowl Social was named by the Nation's Restaurant News as one of the top 10 national breakout brands of 2015. As the name proclaims, PBS has a large social component. Annika Stensson, senior manager of research for the National Restaurant Association, puts it this way, "Restaurants and bars are venues for social gatherings, and what's more social than engaging in a good-natured game with friends and family? Inspired by the game that filled childhoods more than three decades ago, the 42,000-square foot "playground" as Level 257 calls itself, is a whole new world of Pac-Man. The original Pac-Man arcade game ends at level 256, and so Level 257 honors it in name while going one level higher.

There's shuffleboard, Ping-Pong, billiards, classic arcade games and even private karaoke, all paid by the hour. Asteroids. All the games are played on time cards. New School consumers are flocking to all types of food and drink venues that also incorporate different types of games. The commonality of all these venues is that although they have entertainment in the form of different social games, the entertainment is secondary to the food and beverage, Billiards Club Décor which generates the majority of the revenue. In fact, the majority of revenue comes from the food and beverage, not the games. In fact, often the food and drink is the primary driver rather than the entertainment. And you can play them with an alternative-protein burger or a drink in one hand. You can also play board games at the cabana tables and there's nightly DJ-curated music, tiki-bands and even bingo nights. Perhaps we are seeing a growing desire for real world tactile play as a push-back from digital screen games and a growing desire for real world social experiences as a response to the growth of social media. What we are seeing is a combination of contemporary enlightened eating and drinking and a retro-chic gaming trend at a growing number of venues with old school games attracting New School consumers.