Powerful User Classification for the Saudi Consumer Base
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For a premium company, we developed a cultural segmentation methodology that identified several unique traditional categories within their target market. This technique increased their campaign effectiveness by over one hundred seventy percent.
A few weeks ago, my friend's online shop was struggling in search results regardless of providing outstanding products. After implementing the techniques I'm about to share, his search visits increased by 164% in just two months.
For a investment brand, we created a content series about household money management that featured Islamic financial principles. This information surpassed their earlier standard financial advice by four hundred seventeen percent in connection.
After extended periods of applying universal demographic segments, their enhanced Saudi-specific classification methodology created a two hundred forty-one percent increase in advertising performance and a one hundred sixty-three percent reduction in marketing expenses.
For a digital service, we discovered that their foreign language material was substantially higher quality than their local language material. After improving their local language standards, they experienced a 129% improvement in purchases from Arabic-speaking users.
For a banking client, we created a information campaign about household money management that featured Islamic financial principles. This content exceeded their earlier typical money guidance by over four hundred percent in interaction.
Working with a medical center, we transformed their text-heavy medical information into graphic explanations with illustrations. This technique enhanced their information engagement by over two hundred percent.
Recently, I was consulting with a prominent e-commerce company that had spent over 200,000 SAR on a beautiful Website creation pricing Ksa that was failing miserably. The reason? They had just converted their English site without addressing the fundamental UX differences needed for Arabic users.
Throughout my previous project for a banking company in Riyadh, we discovered that users were repeatedly selecting the wrong navigation options. Our behavior analysis demonstrated that their focus naturally flowed from right to left, but the main navigation elements were located with a left-to-right importance.
Important elements included:
* Native-speaking writers for dual content
* Cultural adaptation rather than direct translation
* Uniform brand voice across both languages
* Script-optimized search optimization
Essential techniques contained:
* Urban-focused segments beyond simple areas
* Area-specific targeting
* Urban vs. rural distinctions
* Foreign population locations
* Tourist areas vs. local districts
* Use fonts specifically designed for Arabic on-screen viewing (like GE SS) rather than traditional print fonts
* Enlarge line height by 150-175% for better readability
* Implement right-aligned text (never center-aligned for body text)
* Prevent narrow Arabic fonts that diminish the characteristic letter shapes
As someone who has developed over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX standards to Arabic interfaces fails miserably. The unique characteristics of Arabic language and Saudi user behaviors require a totally unique approach.
* Distinctly specify which language should be used in each entry box
* Automatically switch keyboard language based on field requirements
* Position input descriptions to the right of their corresponding inputs
* Verify that system feedback appear in the same language as the expected input
* Place the most important content in the upper-right section of the page
* Organize page sections to progress from right to left and top to bottom
* Apply heavier visual importance on the right side of equal layouts
* Verify that pointing icons (such as arrows) direct in the correct direction for RTL layouts
Powerful techniques included:
* Sector analyses with regionally-focused statistics
* Management discussions with notable Saudi experts
* Implementation examples from Kingdom-based work
* Webinars exploring locally-relevant challenges
* Shifted product visuals to the left portion, with product specifications and purchase buttons on the right side
* Modified the product gallery to move from right to left
* Added a custom Arabic typeface that preserved readability at various scales
* Repositioning call-to-action buttons to the right area of forms and pages
* Rethinking visual importance to flow from right to left
* Adapting clickable components to follow the right-to-left viewing pattern
* Reorganized the form flow to align with right-to-left thinking processes
* Built a dual-language input mechanism with smart language switching
* Enhanced mobile interactions for right-handed Arabic text entry

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