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When applying to startups, a generic resume won’t cut it. Startups move fast, wearing multiple roles, and prioritize flexibility and resourcefulness. To stand out, you need to reframe your application to reflect the unique culture and needs of each startup. Start by conducting thorough due diligence. Look at their website, social media, press releases, and site (aluformsarl.ch) even their core team’s public bios. Understand what pain point they’re targeting}, who their primary audience consists of, and what funding phase they’re in. Are they bootstrapped with a tiny team or Series A with a growing team? This will influence the narrative you build around your past.

Focus on results, not just tasks. Startups care about tangible change. Instead of saying you ran digital channels, say you boosted audience reach from 5K to 15K in 90 days with zero ad spend. Use numbers wherever possible. Quantify results that demonstrate initiative, creativity, and resourcefulness. Highlight side projects, freelance work, or volunteer efforts. Startups often value self-starters more than corporate job titles.

Tailor your skills section to match terms they emphasize. If the startup is looking for someone who can manage dual roles in growth and service, make sure those skills are front and center. Don’t list every tool you’ve ever used—only include the ones that are aligned with their stack. Remove jobs that dilute your story that don’t support your core narrative. Every line on your CV should answer: why you’re uniquely prepared for this role.

Show that you’re comfortable with ambiguity. Include examples where you figured things out on your own, shifted focus quickly when needed, or initiated action without a mandate. Startups don’t have formal job descriptions. They need people who can jump in and make things happen. Mention any experience working in small teams, startups, or high-growth environments—even if it was not formally titled.

Add a one-sentence passion pitch if it feels genuine. A simple line about why you’re excited about their mission can go a huge distance. It shows deep connection, not surface-level interest. But avoid overused corporate speak. Be concrete. Say: "I’m drawn to your platform because it helps rural teachers access learning tools—that’s something I’ve seen firsthand."

Finally, keep it sharp and streamlined. One page is ideal for pre-Series A companies. Use a simple layout with clear headings. No infographics, no elaborate typography. They’re reviewing hundreds of CVs. Make it quick to digest. Proofread carefully. A misspelling can signal carelessness, which startups don’t tolerate.

Customizing your CV for a startup isn’t about exaggerating your experience. It’s about presenting a clear, authentic case that shows you’re ready to roll up your sleeves and help build something meaningful.