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A supply-side platform (SSP) helps publishers convert advertising performance insights into revenue gains. By unifying per-impression signals, real-time auction intelligence, and RPM and CPM trend data, teams can tune price floors, header bidding setups, and viewability. AI-driven analytics surface bidding concentration patterns, latency-driven performance changes, and premium audience segments to increase yield across all formats in 2025. https://ethiofarmers.com/ssp/