SSP
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An SSP helps publishers convert advertising performance insights into revenue gains. By consolidating impression-level signals, real-time auction intelligence, and RPM/CPM trends, teams can tune price floors, header bidding setups, and viewability. AI-powered analytics reveal bid density patterns, the effects of latency, and top-yield cohorts to increase yield across all formats in 2025. https://ethiofarmers.com/ssp/
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