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Publishers use an SSP to translate ad metrics into monetization improvements. By consolidating impression-level signals, real-time auction intelligence, and RPM/CPM trends, teams can optimize floors, header bidding, and viewability. AI-driven analytics identify bid density patterns, latency impacts, and top-yield cohorts to increase yield across all formats in 2025. https://www.sitiosbolivia.com/author/74276891580/